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SIMPLi has always believed that where food comes from matters. What they wanted to prove — with evidence — was that it shows up nutritionally.
That's the question that brought them to Edacious.
The work
SIMPLi partnered with Edacious to conduct independent nutritional testing across their grain portfolio — Black, Red, White, and Tri-color quinoa varieties, plus Amaranth — evaluating composition against USDA references and retail benchmarks. The goal wasn't a single product claim or a marketing exercise. It was a system-level assessment of whether their sourcing standards and regenerative organic practices translate into measurable nutritional outcomes.
They do.
Across every variety tested, SIMPLi grains qualified as Good or Rich sources of ten or more essential nutrients per serving, including manganese, magnesium, phosphorus, folate, fiber, copper, and key B vitamins. Every quinoa SKU qualified as a Rich Source of manganese, with Red Quinoa delivering 78% of daily value per serving. Black Quinoa emerged as the fiber-forward standout, qualifying as a Rich Source of dietary fiber at 20% DV. Amaranth extended the portfolio story with the highest iron levels across the grain set.
This wasn't a single hero nutrient. It was layered, consistent, verified nutritional density across an entire product family.
What they did with it
SIMPLi didn't file the results away. They built a communication strategy around them.
At Expo West 2026, SIMPLi trained their booth staff using an Edacious-developed communications guide — so conversations about their quinoa portfolio was grounded in verified data. Nutrient claim cards and verified testing graphics were integrated into their booth materials, engaging visitors with real data and real results.
The result was a brand showing up at the industry's biggest stage with something most brands don't have: a powerful nutrient density story they could defend with real data.
Why it matters
The SIMPLi story illustrates something we see across the brands doing this work well. Verified data doesn't just answer questions, it changes the quality of conversations you can have. With retailers. With consumers. On a trade show floor.
Better food deserves better data. SIMPLi is proving what that looks like in practice, and this is only just the beginning! SIMPLi and Edacious will expand testing across their portfolios, and the SIMPLi team will continue to find ways to bring greater transparency to their partners and customers.
